However it is not made very clear who the producers of the magazine are; there are no definite logos and as their are quite a few headline type titles on the front page it looks quite busy and is hard to determine who the institution is.
It is easy to tell that this magazine is aimed at teenagers going to college; the bright colours help grab their attention and the chatty style language makes it more applicable to the target market. Although its possible that the producers have gone overboard when trying to make the magazine looks young and funky as it is very busy and parts look unprofessional and perhaps too informal and more comical.
Overall I think this is a fairly good example of a magazine aimed at teenagers; although it does look unprofessional in parts, it does use good language that connects with the client group and the images of students on the contents page and the issues raised on the front cover make it obvious that it is for a college audience.
The audience of this magazine is clearly students at college; the masthead'' student life'' makes this obvious, and the bold colours make sure it stands out and is easy to read. Also the logo ''east riding college'' makes it recognisable to those who it is aimed at as they will obviously know what the logo of their college is. Finally, the images of students will grab the target audiences attention and make it obvious that the magazine is aimed at them as the main picture is large and will probably be the first thing they see whereas the ones on the contents page will reinforce the idea that it is a magazine for students and preview what the magazine contains.
The language used on the magazine cover is simple and formal, this makes it easy for the reader to understand and clear so it quickly catches their attention. The masthead ''student life'' is short and catchy making it easy to remember. The contents page is easy to read and makes it obvious what the features are about.
The institution of the magazine is East Riding College; this is made obvious by the logo on the magazine cover that takes up the right hand bottom corner; however it is not used on the contents page of the magazine so it is not made very clear throughout the rest of the magazine that it is an East Riding College publication.
Overall the college is represented as a warm, friendly and interesting place to go. The images help promote this through the front cover showing a trip abroad and ones on the contents page showing students that are smiling and look friendly. However, readers may be put off as the style isn't very chatty or friendly and both the language and the colour scheme seem formal and quite grown up which isn't the sort of thing most college students want to read.
The language used on the magazine cover is simple and formal, this makes it easy for the reader to understand and clear so it quickly catches their attention. The masthead ''student life'' is short and catchy making it easy to remember. The contents page is easy to read and makes it obvious what the features are about.
The institution of the magazine is East Riding College; this is made obvious by the logo on the magazine cover that takes up the right hand bottom corner; however it is not used on the contents page of the magazine so it is not made very clear throughout the rest of the magazine that it is an East Riding College publication.
Overall the college is represented as a warm, friendly and interesting place to go. The images help promote this through the front cover showing a trip abroad and ones on the contents page showing students that are smiling and look friendly. However, readers may be put off as the style isn't very chatty or friendly and both the language and the colour scheme seem formal and quite grown up which isn't the sort of thing most college students want to read.


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