Firstly what age my target audience would be, this would help me decide what artists they would be likely to enjoy; a younger audience would be more interested in the type of music I plan to include in my magazine compared with an older audience who would be less interested in discovering new music and would more more interested in popular music that they know the style of and can get hold of easily. I therefore Plan to aim my magazine at an age range of 15-27 as I feel this age range will be the most interested generally in the kind of music my magazine supports. Also research shows that these are the most likely to attend gigs which is another major factor of my magazine as I plan to have plenty of coverage of live music events and information on up and coming gigs in my magazine.
My magazine will be aimed largely at a working class audience and students as these are the classes the majority of my target audience age range is made up of. This means that my magazine cannot be to expensive, otherwise my target market will not be able to afford it and they will not buy it. Also It is more likely that they will buy a less expensive magazine on a frequent basis rather than a more expensive magazine on a monthly basis as it will seem more convenient to buy a cheaper magazine with the spare change they have on them and they are not tied down to buying it every week rather than a larger lump of money monthly and then if they decide not to buy it the following month they will not have a magazine for a long period of time.
When designing my magazine I will mainly use a unisex colour scheme, however the target audience is largely made up of males as, although some females will be interested in my magazine, the majority of people who purchase indie magazines are male. This means that I will have to ensure it appeals to a male audience and doesn't look too girly; the artists that I cover however will not really be affected by the target gender as they are the reason the target audience will buy the magazine and appeal to both male and female audiences.
I think my magazine would be more popular the northern region as, although they have less money to spend on things such as magazines, they are likely to have a larger interest in reading about new music and going to smaller gigs that are often a lot cheaper than going to larger ones. I will therefore distribute it mainly in the northern part of England and ensure that the coverage of gigs and musical events are mainly based in the northern region.
Once I had decided in my target audience, I constructed a questionairre to ensure that I would make the most cost effective magazine possible. I asked several questions to ensure that my would sell and that it targeted the right audience at the right price. The questionairre looked like this:
Questionnaire
Do you buy any magazines? If so what type?
Fashion
Gardening
Fishing
Health
Home
Music
What is the most you would be willing to spend on a magazine?
£1.00
£1.50
£2.00
£2.50
£2.99
What genre of music are you interested in the most?
Rock
Pop
Indie
Metal
Jazz
Country
Would you use a website for a magazine?
Yes
No
I asked 10 people from my college the questionarire (5 males and 5 females) and then turned their answers into pie charts to help me make decisions when creating my magazine.
The results from the question "do you buy any magazines? if yes what type?" shows me that there is definiatly a market for music magazines as 50% of people buy music magazines. However this could mean that there is a lot of competition I am up against which means I will have to make a big advertising strategy to ensure that the magazines is known of and sells well against its competitors. "What is the most you would be willing to spend on a magazine?" this question helped me decide how to price my magazine with the majority willing to spend up to £2 on a magazine; this pricing helps me budget how much I will be able to spend on my magazine and once the prices of competitors are taken into account, ensures that my magazine will sell. "what genre of mudic are you interested in most?" the majority was a tie in this question between "indie" and "pop" which is good for my magazine as I am planning on creating an indie magazine and although there is a lot of comeptition for pop music magazines there isn't much for indie magazines, although this research proves that there is a market for them. "would you use the website for a magazine?" "yes" was by far the majority answer for this which will also help me with my advertising which I can do online and provide a link for the magazine website.
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