Advertising

To ensure that my magazine is succseful I will need to advertise it so people know it exists and what it offers. I could do this in a range of ways that vary in price but the most effective would be to advertise through the internet on sites that my target market use such as certain clothing websites, music sites and social networking sites. However this method can be very expensive; another way around this would be through synergy which is the cohesion of two different media plaforms through advertising which benefits them both. I could therefore get coverage for my magazine through the bands we cover and arrange with them to be seen as supported by VERTIGO which would mean coverage from VERTIGO readers for them and new readers for us through the fans of a band. Also a website would help widen our market as we can target an online audience aswell as the customers who buy the magazine. Below is a mock up of the website homepage for VERTIGO magazine which includes a news feed, chart, latest gig information, interviews and advertisements. The main funding for the website would be from the advertisements, these would also help pay for the running of the magazine. A website can advertise for other sites aswell through connections to gig sites and merchandise retailers which would also bring in extra income for the company. Subscriptions to the magazine would also be able to purchase online, however this would mean the website would have to be protected from fraud and hackers which could prove costly but once the magazine is up and running subscriptions could provide a major funding for the magazine ad would ensure that the magazine sold as there would be no risk of loss through it not selling in shops.

I could also advertise my magazine by supporting live events. As my magazine mainly deals with new up and coming bands this could prove useful as they will be less expensive to support. VERTIGO's logo could be printed onto tickets and posters therefore the bands support would therefore link VERTIGO to the band and decide to purchase the magaizne and the promise of coverage of their favoured band/act.